Today's infographic asks a simple question: 'what does your online image project about you'?
It's a simple enough question, but one which I often find myself asking people who have got themselves into easily avoidable 'cyber shame' situations.
Most of them appear to have had a genuinely held, but ultimatelynaive belief that they can somehow control what people say or think about them online.
Every event you are photographed attending, every comment you utter, tweet you make, update you post or friend request that you accept may add to people's overall impression of you.
Those viewing your profile could just be from your network, or - and this is increasingly the case - a potential employer or business partner.
A simple way of managing your reputation yourself is by doing a regular 'audit' in which you deactivate old, irrelevant and/or inappropriate social media profiles, 'de-friend' suspect connections, update the privacy settings for your social networking accounts and generally be vigilant when it comes to group photographs - especially those that you wouldn't want shared on the internet in the cold light of day.
If further proof were needed for the popularity of social networking, you need look no further than Gary Hayes' social media counts, from Personalize Media.
It may no be a 100% accurate breakdown of online activity, but it still works as a fascinating graphical representation of online activity.
Thoughts on customer service, communication and, of course, reputation management.