Simon Wolfson (also known as Baron Wolfson of Aspley Guise), chief executive of global high street fashion and home products retailer, Next, is to hand over his £2.4 million ($3.7 million) bonus to staff.
According to the BBC, around 19,400 workers will receive £124 ($190) each - just in time for the summer.
On the face of it, this is a very generous gesture.
However, not everyone is happy. In the same article, the GMB union, which represents more than 617,000 members including workers in the retail sector, described the gesture as a publicity stunt.
Wolfson has overseen a 48% increase in the publicly-listed company's share price. He didn't need to give anything to anybody, so (for what it's worth), I'm firmly in the 'it's a very good thing' camp. Especially for the workers.
There's definitely a wider issue about the rapidly increasing difference in what CEOs earn compared to workers.
The pay disparity - especially when so many top executives seem to be 'rewarded for failure' - is a very divisive issue that can obviously contribute to low staff morale.
This in turn has the potential to impact negatively on a company's reputation through resentment, low productivity and poor customer service.
Despite the continuing global financial crisis, there are still many bosses who enjoy eye-watering pay deals.
Perhaps they would be willing to take a leaf from Simon Wolfson's book and share a little of of their largesse with their staff?
Come on, who's next?
Thoughts on customer service, communication and, of course, reputation management.