The 'traditional' way of public relations is effectively 'dead', having been overtaken
by social media by some distance.
But, given the dynamic nature of PR, it's successfully managed to morph, re-invent,
transform and reform itself into an relevant, necessary and essential practice
by harnessing the ease, power and immediacy of tools like Facebook and Twitter to
'stay in the game'.
Public Relations has always been and will always be about engaging an audience and communication.
The method of communication has significantly changed from 'us to you', into
a predominantly two-way conversation - and that's a good thing. A very good thing.
Clients and PR advisers have to work hard(er) to gain ears, eyeballs and minds.
As today's mammoth infographic from Inkhouse, a PR and social content agency
shows, the real casualties of social media are journalists and 'old media'.
PR is dead, long live PR!
Thoughts on customer service, communication and, of course, reputation management.