I was contacted very recently by someone who was concerned about the impact an old online article was having on their career.
The piece featured a few quotes which could reasonably be interpreted as disparaging by existing and future employers.
This person insisted they were quoted out of context, but has been unable - for various reasons - to get a retraction or the article removed.
I suggested the standard online reputation management strategy of 'swamping' the internet with positive or neutral content to push down the negative results from the first to second, third or later pages.
It's a fairly straightforward process that can be executed easily with a few articles, images and perhaps one or two videos, all tagged with keywords featuring the name, profession and other phrases that may be input into a search box by someone conducting pre-employment screening on the web.
Significantly, this could be done without the assistance of a reputation manager, with results popping up in a very short time frame.
Sadly, the individual didn't like the idea and is resigned to the prospect of staying in a job they don't like and applying for roles they are not hopeful of getting, due to errors in an article that is currently nearly ten years old.
In a wider context, reputation management is increasingly being seen as essential, as today's infographic - from Ciceron - clearly shows.
Thoughts on customer service, communication and, of course, reputation management.