People of a sceptical persuasion might see the headline for this blog as
They'd be partly right; after all, this is The Reputation Manager's blog!
That said, on a serious note, everyone who is involved in any online activity,
whether professionally or personally, needs to adopt a 'defensive' strategy
when it comes to managing their reputation. There's no faster arena in which
someone could go from 'hero to zero' than online, so we all have to keep an
eye out for false, hostile or malicious comments!
Thankfully, there's a lot of information on how to 'do it yourself' on the web
and on this website, in addition to expertise from paid-for online reputation
management services catering to the needs or individuals and organisations.
Internet use is growing globally at a speedy rate (see the graph below from the
International Telecommunication Union, the United Nations specialized agency
for information and communication technologies), as is the threat to reputations.
Thoughts on customer service, communication and, of course, reputation management.