Some business myths exploded and hard truths exposed in today's infographic from Mergepay.
Poor financial skills, weak management and inexperience will push your company to (and often over) the brink, they say.
There's potential respite from imminent doom - not just by using their services - but the sentiments.
Needless to say, ignoring this common business sense could be very bad for your reputation.
Thoughts on customer service, communication and, of course, reputation management.