With hundreds of millions of visitors every day, Google is by far the most popular search engine on the world wide web. So popular is it, that it's now fully established as a verb.
No such joy for nearest rivals, Yahoo or Bing which are struggling to dislodge it from the top spot.
"To Google" somebody or something has become the default activity in order to investigate, confirm or challenge information we come across online or offline.
In line with Google's corporate slogan, the internet is not inherently 'evil', but the ease of access for content creators, brokers or curators means that many of the articles, blogs, podcasts and videos available at our fingertips may not have undergone rigorous fact checking or may be deliberately misleading or provocative.
Another issue is that the internet knows no boundaries, which means a story can go around the globe faster than one can blink.
This poses a challenge for reputation managers who have to adopt strategies to account for a lack of transnational and trans-cultural boundaries.
This hasn't stopped governments approaching Google to censor information they find undesirable, untruthful, sensitive or culturally unacceptable.
Today's infographic reveals the governments who asked for content to be removed from Google's servers...and the reasons why.
Thoughts on customer service, communication and, of course, reputation management.