Dealing with social media can sometimes be an overwhelming experience - even
for companies with deep pockets and an experienced team of communication
There are scores of social media tools that can help you manage tweets, posts,
uploads and interactions.
Like any tool, having it is only part of the story. The real issue is whether you have
the right 'infrastructure' in place to be able to get the best out of those tools.
This is what today's presentation - by the good people at Voterra Consulting, who
have produced the '4Cs Of A Social Media Audit'.
In other words, how to get social media right.
Thoughts on customer service, communication and, of course, reputation management.