The online world is awash with data, statistics, algorithms, code, text, audio, images, video and other distractions.
This makes it, on the one hand, a potential goldmine of useful, profitable, life-or-business-changing information and on the flipside, a never-ending stream of overwhelming, confusing, and potentially damaging data.
I have to confess that, as someone from the 'old school' (I started work way before the internet was out of its nappies), my filters are on most of the time. This is partly due to self preservation (I want to retain what's left of my sanity), and partly because a lot of information on the world wide web is, frankly, rubbish.
I may well be contributing to this - it all depends on how useful people who read this blog and my other writing find it.
But, I digress.
I've come across a snappy infographic from the people at internet marketing firm, Syndacast.
Thoughts on customer service, communication and, of course, reputation management.