After a relatively relaxing and reflective Easter break, I'm starting off the new 'working week' with a blog about...blogs.
Everyone - yes everyone - needs to blog.
These days, few people can get away with a static website. You need to share ideas, communicate words of wisdom and interact with visitors to your website.
The most effective way to do this is with a blog. Social media is included: Twitter is a micro blog and Facebook posts are blogging under a different name.
Before you put fingers to the keyboard, consider the following:
1. What type of blogger you are.
2. How to avoid the ten common blog writing mistakes (see below)
On point number 2 - I've been working with words long enough to have made countless mistakes. It could be as a result of having to hit a deadline, fatigue...or even laziness.
I saw (and still see) 'literals' as an inevitable consequence of writing in the social media age. I'm fairly relaxed about a few 'typos' here and there in my own and in other people's writing (as long as the content is interesting) - as I wrote in a blog post several years ago.
What I do take seriously, is factually correct information. I can forgive myself for committing a spelling error, but not for writing anything that can harm someone's reputation.
Feel free to send me a link to your new (or existing blog) - I look forward to being informed, educated and entertained.
Thoughts on customer service, communication and, of course, reputation management.