If you were given a hefty budget to 'package' yourself as a brand, what would
it/you look like?
Would you be: strong, silent, bold, brash, colourful, adventurous, professional,
outgoing, cool, fashionable or funky...?
Would you be an Apple, Android, Armani, Adele or Abercrombie & Fitch?
With so many people - not necessarily showbiz folk - jumping on the personal
branding bandwagon, it's almost inevitable that we should seriously consider
accentuating our positives.
Mattias Gron Borg has created an insightful step-by-step guide to help create
a 'brand new you'.
Thoughts on customer service, communication and, of course, reputation management.