Once upon a time - centuries ago in internet time - the main sources of information were national broadcasters, commercial news organisations and independent news agencies....oh, and government departments.
State propaganda, whether sent out directly or mediated via numerous third parties, was planned, scheduled and 'controlled'.
Ah, the good old days!
Then came the internet...
...and social media.
Now, persuasive, powerful and often poisonous propaganda can come from virtually anyone, anywhere in the world.
These days, the flow, buzz and scope of (dis)information is on an industrial scale.
As my American cousins would say: "it's scary as hell'!
Here's the BBC's take on it:
Thoughts on customer service, communication and, of course, reputation management.