Social Media can be a weapon of mass distraction...
...and occasionally mass destruction.
Welcome to the social media fail.
Individuals get caught out all the time, but it's companies and institutions that will grab the headlines when they get things wrong.
Unless it has a zero social media use policy (which, these days, is a no-no and brings its own challenges), no organization can totally escape a potential 'fail'.
Stating the blindingly obvious, as human beings, we all make mistakes (yes, even you, perfectionists!)
It's all too easy to post something embarrassing, compromising, untrue or unpleasant online.
Even the police are not exempt.
Whether it's unthinking or unwitting or unconscious, the backlash can be harsh and lead to serious consequences to careers and reputations.
So, what to do, what to do, what to do?
Well, some of the best learning is by example (even bad ones), so take a look at the presentation below from Why Not!
(By the way, my own A-Z of Reputation Management will be coming soon)
Thoughts on customer service, communication and, of course, reputation management.