One of the most popular (dare I say 'overused') phrases in the reputation management 'industry' is that 'perception is everything'.
Whether you are an angel - or devil - in disguise, is basically irrelevant. Your reputation is based on how others see you.
Outside observed actions, there is arguably no other area in our personal and professional lives in which we are judged more instantaneously than on our personal appearance.
In a perfect world, what we look like shouldn't really matter, but the world - and the humans who inhabit it - is far from perfect.
We are all prone, to a greater or lesser extent, towards thinking or acting towards others based on inbuilt biases, learned or cultivated perceptions. Context, exposure and familiarity are other factors which also play a role.
It doesn't help that the media still seems to have a powerful influence on what people should look like, what they should wear, what (and how much) they should eat, drink, where they should live and so on.
The measure of beauty as promoted in the pages of glossy magazines, on television or on the countless numbers of fashion-based websites, has very little to do with real values.
Despite being acknowledged by many as a world of smoke, mirrors and artifice, an increasing number of women and men - nearly 15 million according to an article in the Guardian - are rushing to nip, tuck, lift and shave themselves into looking younger, fitter and more beautiful.
However, not everyone who opts for cosmetic surgery is doing it for vanity. Going under the knife can potentially save your job or lead to a promotion at work, according to research.
Your reputation may well be enhanced by a smooth, unlined face and trim physique, courtesy of botox (injections of botulinum) toxin) or lipoplasty (fat removal surgery.)
Today's infographic is from Facial Surgery Toronto.
Thoughts on customer service, communication and, of course, reputation management.