The youthful 'cyber-indiscretions' of Paris Brown, Kent's Youth Police & Crime Commissioner have been making the headlines for a few days.
Understandably - given the nature of what she wrote in a series of Tweets - questions have been raised over her suitability for the £15,000-a-year role.
Brown has made a full apology for the homophobic, racist and 'anti-social' rants.
It's bizarre that her new employer ignored her publicly accessible Twitter feeds as part of the recruitment process. They could have then made a better informed decision and perhaps selected one of the other 163 candidates for the vacancy. Checking a prospective employee's activities on Twitter, Facebook and LinkedIn ought to be standard practice.
Paris Brown has made a plea for 'understanding', blaming her young age for the toxic Twitter messages and claiming that some of the controversial comments were 'taken out of context'.
Youth definitely comes into play with her defence that, 'everybody makes mistakes', that she's still the right person for the job and that she shouldn't be judged too harshly on statements that she made but 'didn't mean'.
Unfortunately, that's not how the reputation game works.
The youngster may find it impossible to rid herself of the connection with the crude comments for years to come.
The internet never forgets.
However, she has a very powerful ally in the shape of her boss, Kent Commissioner Ann Barnes, who is standing by her protege, despite condemning the Tweets and in the face of demands for the teen to quit.
In a live appearance on BBC Breakfast News, Barnes highlighted the unquestionable truth that, unlike many politicians or celebrities who would hide from public view and issue a press release to explain themselves, the apologetic teenager faced her critics.
Paris Brown now has a Twitter account more appropriate to her new role.
It's time to fight crime.
Thoughts on customer service, communication and, of course, reputation management.