"I love me, who do you love?"
Social media has unleashed the personality within, with millions of people blogging, tweeting or posting their every thought, action or observation to visitors, friends or followers on a minute-by-minute basis.
Sorry, Mr Warhol: the days when people aspired to claim their 15 minutes of fame are long gone.
Now, everyone has the chance to become an 'instant celebrity', courtesy of social networking basics like Twitter, Facebook, Youtube and Instagram.
With this 'power' should come responsibility, but what seems to be happening is a trend towards what best-selling Swedish author and technology security expert Anders de la Motte described as 'narcissism and desperation'.
When it comes to reputations, 'oversharing', posting boring content or uploading explicit photos can be a turn off - even for people who like you!
Check out the graphic below from Best Computer Science Schools.
Do you recognize yourself?
Thoughts on customer service, communication and, of course, reputation management.