Oh dear, some residents of the London boroughs of Lewisham, Lambeth, Hackney, Newham and Tower Hamlets must be quaking in their boots today, following news that their local areas are at the top of the league for violence or 'fear of violence'.
Actually to be correct, the findings from the UK Peace Index, refer to them being the 'least peaceful areas'.
The Index is a 'comprehensive look at the levels of peacefulness within the UK between 2003 and 2012'.
The five most peaceful places to live in the UK are Broadland in Norfolk, Three Rivers in Hertfordshire, South Cambridgeshire, East Dorset and Maldon in Essex. No doubt, new residents are on the way!
A more detailed look at the report shows that 18 of the 20 least peaceful places to live in the United Kingdom are in London, with Manchester and Birmingham ranked in 18th and 19th place respectively.
The understandable reaction to reading some of the headlines - including my own ;) - would be that living in London is considerably more dangerous than residing in the more peaceful places around the UK. That's far from true.
There's a big plus amidst the doom and gloom: the United Kingdom can boast the largest fall in the rates of violent crime and murder in Western Europe.
That said, the crime issue isn't about logic, but about perceptions and emotions.
With London local elections on May 22nd next year, politicians fighting to get elected in the capital's 32 boroughs, will do well to put cutting crime at the top of their manifesto.
They might also win a crucial handful of extra votes by including a few sentences on peace too!
Thoughts on customer service, communication and, of course, reputation management.