"Social media has created a global phenomenon of narcissistic, self-involved showoffs - or provides a worldwide platform for people with something significant to say, show or share."
There are thousands of examples on both sides (you know who you are, people!) but the jury will forever be out on who's 'right' or 'wrong'.
What's certain is that Facebook, Twitter and YouTube - to name the main players in the game - are here to stay...if only until the next, shiny, new big thing comes along and we turn our collective attention to whatever that is.
Until then, let's talk 'selfies'!
Here's what the Oxford Dictionaries website has to say about them:
"NOUN (plural selfies)
A photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website."
Virtually everybody seems to be at it: from actors to astrophysicists and pop stars to presidents - regardless of the occasion - Obama, Cameron, Thorning-Schmidt , anyone?) - with varying degrees of success...and occasional undress.
Not all profiles are created or viewed equally, so the best advice is to proceed with caution before posting your online profile. Once it's out there, it's no longer in your control - quite the opposite.
If you'd like to know how your profile picture may be damaging your online brand, take a look at the infographic below - it's from LinkingR.
Before you do, there's one extra tip from Oxford Dictionaries: "occasional selfies are acceptable, but posting a new picture of yourself every day isn’t necessary."
Thoughts on customer service, communication and, of course, reputation management.