From floods to riots and horsemeat scandals to influenza epidemics, every day, communities and public officials all over the world have to deal with challenging situations that affect health, safety or wellbeing.
Two recent examples of naturally occurring crises that needed an urgent emergency response are the floods in the UK and the ongoing 'big freeze' in the United States.
Stating the obvious, handling a crisis is not an easy task.
Typically, when a crisis happens, the local authority, health providers, police, fire & rescue teams, schools and other organisations work together to make sure that people are kept safe and that services keep running.
Much of this activity is done while journalists, commentators and the general public at large engage in a mix of conjecture, misreporting and (sadly) distortions that can fuel concern, heighten anxiety or cause outright panic.
This is particularly true when things seem to change on a second-by-second basis.
In our networked age (even with the hard fought dominance of television in breaking news stories) using social media is the best way of communicating information - especially complex, actionable instructions.
Take a look at the image below to see examples of how it can be used effectively.
Thanks to Emergency Management Degree and Visually.
Thoughts on customer service, communication and, of course, reputation management.