There are few things outside of talent, fame, power and influence to create the foundations of a good reputation.
Except, maybe working for an organisation which has it in spades.
Many people have been thrown into the public eye through their association with great brands.
You don't have to be a founder to qualify, either.
From the world of technology, ex-bosses, Steve Ballmer, (Microsoft) and Meg Whitman (EBay) are two examples of people whose personal profile was boosted by running wildly successful companies.
But, there are people at a more 'down-to-earth' level of the corporate ladder, who wield a great deal of influence - in many cases rivalling that of board directors.
Take Google's Matt Cutts. He's the head of their Webspam team and someone who merits a 'verified tick' on Twitter where more than 350,000 follow him. He's no slouch in the grey matter stakes, as he holds an impressive string of qualifications and - often a rare thing to find in a techie - the ability to translate computer-geek-speak into something non-geeks can understand.
He is, of course working for a company which is renowned for innovation, quirkiness and investing in talented people who would probably not survive in another organisation and certainly not in another industry.
It's a clumsy segue to the main purpose of today's blog, which is about Google and how to land a job at the internet search giant.
The answer could well be in the guide below.
A huge 'thank you' to Radel Artida from employment site, Staff.com who gave me a heads up on their infographic.
Good luck if you get through the process and land that dream job!
Thoughts on customer service, communication and, of course, reputation management.