"Crisis, what crisis?"
These were the infamous words that led to the Labour government's collapse during Britain's 'Winter of discontent' in 1979.
Although the phrase were apparently cooked up by a tabloid journalist, rather than spoken by the then prime minister Jim Callaghan, the sentiment itself has been levelled at governments all over the world plus a growing number of corporations.
In essence, it indicates a head-in-the-sand 'strategy' by senior politicians and executives to ignore what everyone else can see as clear as day, in the hope that it will either go away or be replaced by someone else's headline grabbing misfortune.
It was a lot easier in the 'bad old days' to spin, obfuscate or simply ignore bad news.
Not any more.
As is evidenced in the presentation by PRecious Communications' presentation, governments, organisations....and even individuals have got to adopt a new approach in the new age of social media.
Thoughts on customer service, communication and, of course, reputation management.