NBC's 'Today' Show host Matt Lauer is not a very popular man.
Even he said so during an industry event, where he claimed that he was less popular than polio.
Despite being acknowledged as a gifted broadcaster and the United States' highest paid TV news anchor, it must be painful for him to not be able to attract the widespread adoration that former co-presenter Ann Curry was able to generate.
Lauer's use of self-deprecating humour may win him a few fans, but he'll have to work a lot harder to bump up his Q Score figures. which have dropped by 50 per cent in the past two years, according to the New York Times. These figures are widely used in the US media industry as a measure of a character's or brand's popularity.
Much of Lauer's negative press relates to the internal fallout over the controversial departure of Ann Curry and his 'robust personal style'.
He needs to continue down the road of reputation redemption and be genuine about it.
Modern TV viewers are more vocal and more promiscuous than ever. If they don't like what you say or do on or off the screen, they will vote with their remote controls. Advertisers will be right behind them.
Matt Lauer's public statement is very much an acknowledgement of this.
Thoughts on customer service, communication and, of course, reputation management.