Virtually everyone in the developed world has an online reputation, whether they care to admit it or not.
Even if an individual (or company) decides not to sign up to Facebook, Twitter or one of the dozens of other social networking sites, it's become standard practice to be 'Googled' by anyone who meets them or who hears or reads about them.
Opinions, whether good or bad are formed and shaped by people based on the existence (or lack) of accessible information and on whether the person being searched for (or someone else) is the main author of the content that ranks highest in search engine results.
But what if you do have an online presence, but what you've said, done or been photographed doing has the potential of affecting your career prospects or the growth of your business?
Although some Reputation Managers have made the bold (or bonkers?) claim to be able to wash your online reputation totally clean - regardless of how embarrassing it is - there are a handful of instances where you may need to consider the 'nuclear option' and disappear from cyberspace.
This is particularly the case during those times when you realize that trying to turn around a ruined reputation is more like attempting to hold back waves with your bare hands.
Beyond embarrassment - and hopefully not to do with anything unlawful - there are other reasons people may want to remove their online presence. It could be because of a divorce, to avoid a cyber-stalker or simply to start afresh and leave certain people or activities behind.
In addition to the guide below (thanks to all of the contributors), you may need to go offline and take your 'real life' personal brand management one stage further by changing your name.
Here's to a brand new 'sanitized' you on the world wide web!
Thoughts on customer service, communication and, of course, reputation management.