The humble logo, "a graphic mark or emblem commonly used by commercial enterprises,
organizations and even individuals to aid and promote instant public recognition", according
to Wikipedia, has become an essential part of any branding strategy.
A logo can inspire trust and goodwill, which ultimately contribute to reputation and
the bottom line.
Some can cost anything from absolutely nothing to literally hundreds of millions,
especially when a company decides to change its name.
But what makes the 'perfect' logo?
Design firm 123Print has come up with a visually stimulating answer.
Thoughts on customer service, communication and, of course, reputation management.