Reputation is about a lot of things, but mainly about story.
The story you tell others about yourself, your product or your organisation.
The story that others tell about you.
The story that people believe about you.
We all need a good story to engage, entertain and influence.
Check out the slideshow below by Dr Ali Anani.
It may help to make your story that little bit more interesting.
Thoughts on customer service, communication and, of course, reputation management.