In the time that I've been involved in reputation management, I've discovered that there are many ways to get it wrong and conversely, no one way to get it right.
There are a number of obvious 'no nos', like lying, cheating, stealing, etc and trying to cover up misdeeds. Meanwhile, being honest, working with integrity, obeying the law and being transparent don't necessarily lead to a good reputation, especially when 'darker forces' are at play.
The simple fact is that there are competitors, disgruntled customers and an army of adversaries intent on tarnishing an individual or organisation's name.
We live in crazy times, folks!
Today sees another interesting take on managing your reputation. This time, it's from online marketing manager, Eric Jackson.
Thoughts on customer service, communication and, of course, reputation management.