The University of East Anglia in Norwich has topped this year's Times Higher Education Student Experience survey.
Around 12,000 students were asked to rate their institutions on 21 criteria, including the quality of teaching, class sizes, the helpfulness of staff, student union, the campus environment and industry connections.
The Norwich-based university 'exceeded the sector average in every measure', ahead of Oxford University which is in second place and Cambridge University in joint third place with Sheffield University.
The ancient Oxbridge institutions held on to their reputation for academic rigour by tying in joint first place for the quality of tuition in small class sizes.
The universities featured on the list will no doubt be cheered by their rankings. However, the UK higher and further education industry is facing significant challenges - particularly following the introduction of tuition fees and increased competition from online universities and private academic institutions.
Added to this pressure is a report from UK think tank, the Institute for Public Policy Research, entitled "An avalanche is coming: Higher education and the coming revolution."
The essay, co-authored by three key employees of Pearson - one of the largest private providers of education in the world - asserts:
"Our belief is that deep, radical and urgent transformation is required in higher education as much as it is in school systems. Our fear is that, perhaps as a result of complacency, caution or anxiety, or a combination of all three, the pace of change is too slow and the nature of change too incremental."
Universities, take note.
Thoughts on customer service, communication and, of course, reputation management.