The Reputation Manager spotted a funny piece on Buzz Feed which re-imagined what things would be like if social media was made for people who hate social media.
Speaking of hate, sadly, there's a lot of it on the internet, which has led to the creation of organisations like the Online Hate Prevention Institute.
Such is the potential for name calling, cyber-bullying, misrepresentation and trolling online, that many millions of people have decided to give sites like Facebook, Twitter and Instagram a miss, including some well-known names.
For them, social media's 'bad' reputation stands before it and will continue to do so, 24 hours a day, with a seemingly never-ending production line of information ranging from the informative to the entertaining and the trite to the totally bizarre.
This prompts the question: "does social media reflect how we generally are, or is it actually changing our brains?"
The people at App Science definitely think so.
Thoughts on customer service, communication and, of course, reputation management.