Millions are spent each year on securing global celebrity endorsements
for everything from sunglasses to high end properties.
Advertisers obviously believe in it and are willing to pay eye watering sums
to get a famous person to pose with a product or give their seal of approval
to a service. The same applies for experts, ranging from academics to doctors
and entrepreneurs to scientists.
It doesn't always work out, with some big name celebrity deals ending in
tears. However, despite these 'hiccups', big payouts are set to continue.
Celebrities have a powerful hold on their army of fans who want to emulate
or have some type of association with them.
But, there's clear evidence of an 'under-acknowledged', but more powerful
influence than 'star power' in people's decision making process: friends.
I've never been tempted to buy a compact, mobile phone or any other item
after seeing a well-known person grinning at the camera while posing with
a product I suspect they would never use normally.
I have, however, given a friend's suggestion serious thought and have often
gone on to try - and occasionally buy - something.
Today's infographic from Friendize reveals some interesting figures on who we
turn to for advice before we buy a product or service.
Have a happy weekend!
Thoughts on customer service, communication and, of course, reputation management.