The idea for today's post was prompted several months ago when I spotted an article in the Daily Mail with the headline: "Forget university! It's a PRETTY FACE that helps guarantee a successful career."
The theme that 'beauty beats brains' was followed up a few months later by a couple of articles - one on CBS.com citing research from Harvard University that attractive men earned 9% more than their 'less-than-movie-star-good-looking' counterparts, while 'average' looking women earned 4% less than females who were considered attractive.
The other report on Quartz suggests that it makes good business sense to pay attractive CEO's more, as they create more value for shareholders.
Not everybody is born 'beautiful' - especially when compared to the way in which it is portrayed in magazines, on TV, in films and on the internet.
Understandably, there's been a concerted 'fightback' by a number of groups and individuals like Esther Honig to highlight the issue - sometimes in highly innovative ways. -
That said, mainstream media is still a strong persuader and, whether we like it or not, 'pretty means profit', so it's not surprising that many women and men feel compelled to reverse the odds in their favour - by any cosmetic means necessary...
...if only to appear 'normal'.
Thoughts on customer service, communication and, of course, reputation management.