Once in a while, I come across someone who takes my breath away when it comes to social media practice.
Whether it's tweeting multiple times a minute or posting dozens of updates an hour, I'm impressed by their energy and, admittedly a little puzzled as to how exactly they could have anything worthwhile to say - or share - to people, beyond a handful of tweets.
Surely, their lives must be a white-knuckle ride of noteworthy adventures?!
On the infrequent occasions when I've done some research into this, I've reached the conclusion that I must be missing something: Tweets about the lack of progress on a stalled train; never-ending commentary on what someone is going to do, before, during and after they've done it; musings of a bored individual who would like to do something more interesting with their life, but can't quite work out what exactly that is.
Personally, because I'm very aware of how precious people's time is, I like to focus on stories or information I think may be of use to readers. I don't always get it right, but I'm working on it!
Moving on to today's infographic and the central question.
Thoughts on customer service, communication and, of course, reputation management.