"People expect more from the BBC. Our audiences and licence fee payers expect high standards of creativity, impartiality and distinctiveness. They expect us to behave with the utmost integrity and decency. They expect us to live up to our stated Values. They are right to do so"
Thus begins the foreword to the BBC's 'Respect at Work' review, which reveals widespread concerns about inappropriate behaviour and bullying.
It comes at a time when the reputation of the world's largest broadcaster has been tarnished and trashed, following child sex abuse and rape allegations against Jimmy Savile and the recent admission by veteran broadcaster Stuart Hall that he molested thirteen children.
The Respect at Work report indicated that unacceptable conduct 'often appeared to go unchallenged by senior managers' and that some individuals were seen as being 'untouchable' because of their perceived value to the BBC.
Many people contributing to the review were 'fearful of raising complaints about bullying, harassment and other inappropriate behaviour, because of the potential impact on their career, reputational damage, and concern about encouraging more of the same treatment.'
The BBC has acknowledged the need to tackle issues 'more quickly and to greater effect', but it is being forced to act against a backdrop of a series of scandals that have rocked it over the years.
Even its staunchest defenders are wondering what on earth is going on.
Rival media organisations may secretly be rubbing their hands with glee, as the Beeb staggers from one crisis to another.
Many of them are understandably envious of the its highly privileged position, with a guaranteed annual income of more than £3.6 billion ($5.5 billion) from the licence fee, plus another £770 million ($1.19 billion) from government grants and commercial activities.
In addition to this financial security, the BBC effectively regulates itself - albeit at arms length - through the BBC Trust, rather than being overseen by Ofcom, the government-approved regulator for the broadcasting, telecommunication and postal industries.
This autonomy can often present itself as what could be described as corporate imperiousness on the part of the 'big cheeses' at the Beeb, especially over the contentious issue of banker-style salaries and payoffs.
To regain its role as a universally respected part of British cultural life, in addition to its commitment to informing, educating and entertaining the nation, the BBC must prioritize its responsibility to its staff.
Everyone who works for the corporation, no matter how low down the corporate ladder they may be, could be an enthusiastic champion of its values or a harsh critic of its failings.
Thoughts on customer service, communication and, of course, reputation management.