I hope readers of this blog have had a very Merry Christmas and are looking forward to a relatively trouble-free 2015.
Just a brief post in wake of the hacking attacks on Sony Pictures Entertainment by the group, Guardians of Peace.
The Sony event and others highlighted theincreasingly growing problem of corporate hacking.
The impact of an attack is immediate and can be felt for a long time afterwards.
Here's a quick guide on how it works...
We're coming to the end of another eventful year, where reputations have been won, lost and, in some cases, regained. I'll spare the blushes of those who've fallen out of public favour, as this post is really about social media!
There is no other medium (yes, even you, TV) that comes close the the power of platforms like Twitter, You Tube, Facebook, etc, to magnify wrongdoing 'real time' on a truly global scale.
So, as social media becomes more 'mature' and increasingly accepted by the people and organisations who once resisted it, today's blog post features a look-ahead to how the experts think it will develop in the next year.
Thoughts on customer service, communication and, of course, reputation management.