I came across a recent article in the Guardian in which Reputation.com founder Michael Fertik reportedly predicted a time when 'numerous decisions will be made about each of us – about our lives and careers...based on reputation alone."
I couldn't agree more.
All I would add is that this applies as much to companies as it does to individuals.
The 'old way' of doing things, including relying on a dominant market position, rather than embracing relatively new ways of working using methods like social customer relationship management, is fast becoming a liability with potentially catastrophic consequences.
Reputations can be gained - or lost - at the speed of light, so it's become critical to avoid the obvious pitfalls.
Your Brand Guard has put together an excellent infographic highlighting some of the main ones.
Today's video (from Ikeepsafe.org) features insights into the importance of reputation for parents and young people - and the consequences when things go wrong.
For many young people, what could start out as (and be seen) as 'harmless fun' can often have a devastating impact on their personal, social and future professional lives.
Thoughts on customer service, communication and, of course, reputation management.