We're coming to the end of another eventful year, where reputations have been won, lost and, in some cases, regained. I'll spare the blushes of those who've fallen out of public favour, as this post is really about social media!
There is no other medium (yes, even you, TV) that comes close the the power of platforms like Twitter, You Tube, Facebook, etc, to magnify wrongdoing 'real time' on a truly global scale.
So, as social media becomes more 'mature' and increasingly accepted by the people and organisations who once resisted it, today's blog post features a look-ahead to how the experts think it will develop in the next year.
Thoughts on customer service, communication and, of course, reputation management.